Designers Aid Pandemic
This year, the fashion industry is projected to generate $1.5 trillion. Many well-known fashion designers such as Gucci and Moncler have put their share to good cause by donating to COVID-19 relief.
Donating money is not all that designers have done to pitch in. Burberry, Chanel, Louis Vuitton and more have turned production facilities into space for making masks to donate to healthcare workers. In addition, LVMH, the parent company behind Dior, Givenchy, and Louis Vuitton, transformed all production facilities responsible for making beauty products and fragrances into producing hand sanitizer which will be donated to French hospitals. As well as making masks and hand sanitizer and donating profits, designers have also donated whole buildings. For example, Prada donated two intensive care and resuscitation units each to three large hospitals in Milan.
As well as huge brands doing their part, designers such as Christian Siriano also stepped in to help. When his state, New York, was greatly affected by COVID-19, Siriano and his full sewing team decided to start making masks. “We are [making] about 500 masks a day,” Siriano tells CNN.
However, anyone and everyone can chip in to help.
“[Making masks] is pretty simple. People with no sewing experience could do it too,” amateur seamstress Kelsey Turnbull said.
During such a strange time, the fashion industry came together to aid the fight against COVID-19 and inspired many to do their part too.